The 3 Concepts

Ownership

Change

Ownership

Change

Different people accept new ideas differently

This is new so it’s cool!

(Innovators--2.5%)

It’s interesting, but I want to learn more.

(Early Adopter--13.5%)

I want to know what other people think.

(Early Majority--34%)

If I have to. I guess.

(Late Majority--34%)

We’ve always done it this way.

(Laggards--16%)

Use resistance to your advantage...

Do Food